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The Home Depot

Plans Book


Undergraduate Senior Exit Advertising Campaign.

Professor: Kirsten Strausbaugh

Team Members: Project/Account Manager: Maggie Degnan
                            Brand Planner: Jocelyn Naide, Alyssa Snider
                            Consumer Connection Planner: Cydney White, Kacie Fogg
                            Creative: Raina Zafar, Meghan Shah, Zelia Zhou(Plans Book Graphic Design&Art Dirctor)
                            Tactical Specialist: Sophia Wilder, Nick Weinberg

Project Overview

Working with the leading company in home improvement industry – The Home Depot, our agency Tilt's goal is to build an advertising campaign targeting Gen Zers to work as part-time employees in store and tech-minded millennials to work at the technology sector in the corporate office.  Both targets have previously held notions of THD as being a traditional home improvement company. The campaign aims to change this perception by introducing all of the benefits, possibilities, and opportunities THD has to offer these audiences.

Media Choice

Plans Book

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