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Lifx

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Develop outdoor advertisement for a brand. 

Lenticular Outdoor Display

Lifx Advertising Campaign
Lifx Lenticular Screen Ad-Sing the Mood 2

Lifx Lenticular Screen Ad-Sing the Mood 2

00:10
Play Video
Lifx-Lenticular Screen Ad-Design the Mood 2

Lifx-Lenticular Screen Ad-Design the Mood 2

00:10
Play Video
Lifx Lenticular Screen Ad-Sing the Mood

Lifx Lenticular Screen Ad-Sing the Mood

00:10
Play Video
Lifx Lenticular Screen Ad-Design the Mood

Lifx Lenticular Screen Ad-Design the Mood

00:10
Play Video

Magazine Ads

OOH Posters

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Interactive Banner Ad (Additional text appears while turning on the light)

Email Ad

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Process

Professor: Mark Alan Brazil

Team Members: Rui Wang(Art Director&Graphic Designer)

                            Huahua Liu(Video Editor&Animator)

                            Zelia Zhou(Creative Strategist&Copywriter)

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Project Overview

Create an integrated marketing campaign for a brand to increase brand awarenss. ​

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Media Choice

Lenticular Outdoor Display Ads, Magazine, Email, Direct Mail

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