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About Zelia

Currently Art Director at Ogilvy CA

Call me Z!

        My mom loves the color of purple so much so she decided to name her daughter purple. So when people call me Z(similar pronunciation to the letter "purple" in Chinese), it make me feel closer and cordial. 

 

Always look for something new in the advertising world 

        I am extroverted and devoted to radiate positive energy that brings people together. Having empathy at work and building relationships through effective communications are my underestimated gift from a family of educators. Always curious about other people's story and perspective, the combination of being a visual creator and a passionate storyteller enables me to craft the vision creatively and exclusively for brands.

        My goal is to create aesthetically pleasing design and contents in the advertising world. 

In love with something old in photography and printmaking

        For my introverted fine art soul, I have been practicing printmaking since 2018. When I am in the print shop, the whole world quiets down and I am comfortable having personal time with printmaking. I am always curious about new ways to approach printmaking, but my favorite technique is old-fashioned etching.

         The idea of woman-owned entrepreneurship started when I was in college. Nothing fulfills me more than everyone around me changed to a profile picture that I have taken for them. Recent years I have been a film enthusiast. I also started my floral crafting business specialized in dried flowers since 2020, to deliver joy and a splash of colors to people's households and to reconcile with myself. 

       

Expertise

Art Direction, Creative Ideation, Visual Design,
Branding Development, 
Social Media Management, Digital Marketing,
Content Creation, Photography and More.

Skills

PHOTOGRAPHY

Portrait | Event | Lifestyle | Product

120+135 Film for Fun

DESIGN TOOLS

Adobe Photoshop | Lightroom | Illustrator | InDesign | After Effects | XD

Figma | Squarespace | Wix | Miro | Midjourney

CONSUMER & MEDIA RESEARCH

MRI+ | Simmons Research | Nielsen Ratings | Kantar Media Reports | Google Analytics | Google AdWord

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