Zee Chocolate
Recognition
Chocolate package design for self-promotion.
2022 Atlanta American Advertising Awards(ADDYS) - Student Bronze Winner in Packaging
2022 International Design Awards(IDA) Honorable Mention - Print/Self Promotion
2022 International Design Awards(IDA) Honorable Mention - Print/Packaging
Mock Ups
Process
Packaging Design.
Professor: Gauri Misra-Deshpande
Graphic Designer: Zelia Zhou
Project Overview
Create a series of 3 chocolates to promote ourselves to a potential employer. Development of 60+ thumbnail sketches for possible concepts for the surface graphics of the design of the series. Develop at least 3 different dummy options that would hold the product appropriately. Follow the dieline for the chocolate package of our choice. Construct 1 black and white mockup with design. Construct 1 color mockup with design prior to final execution.
Concept:
When thinking about Zelia, people always think of friendliness, resilience, helpfulness, empathy and joy! And here she created Zee Chocolate to share her life experience with people around the world.
Zee chocolate is a reflection of Zelia’s creativity — a photographer, a self-taught florist and a printmaker. Her name called by the external world and her self identity from the internal side.
Growing up, she heard people call her name differently:
“Tsz” in Cantonese, “Zǐ” in Mandarin, and “Zelia” in English.
They all mean the same word: “purple” in Chinese, also her mom’s favorite color. That’s why she named her daughter purple.
“The purple cloud comes from the East, good luck is coming.” So purple is not only mom’s favorite color, but also her best wishes for her daughter.
She developed her passion towards photography when she was in high school, started her printmaking journey in undergraduate, and taught herself floral art during quarantine. She always stays curious for all the things beautiful and woolly.
Type Study
Color Palette
Pantone 9360U
Pantone 942U
Pantone 2655C
Pantone 271C
Art Process
Pantone 272C
