Atlanta Botanical Garden

Pick a well-known brand that has super sucky social media presence. Reinvent it in a very concise, surprising, and cohesive way.

​

The Atlanta Botanical Garden should be every plant lover's first stop in the city. We want to spread the words of this beauty of nature to millennials. The Atlanta Botanical Garden is well-known to families and tourists, but are not known to the younger generations who live in the city due to the lack of appealing social media presence. They mainly use their social media to announce important dates, but missing the fun stories that are happening in the garden. Their website does a better job at navigating visitors to information and tickets, also features the stories behind the garden. Since social media and interaction are the key component in Millennials and Gen Z’s daily life, we are looking into a social media revamp to talk to our target audience. 

Media Choice