Mock Ups
Process
Professor: Gauri Misra-Deshpande
Graphic Designer: Zelia Zhou
Project Overview
Create a 2-3 color identity and stationery system for any company listed for crowdfunding on Indiegogo> Tech and Innovation. Identity should be based on strong concept and rendered as vector artwork using Pantone colors. It is to be designed for printed collateral but must also translate well onto digital media.
About Jollylook
Jollylook Auto - A modern, vintage-styled fold-out instant film camera, combining a classic design with environmentally friendly materials, a manual development mechanism, automatic shutter, and a flash. Combining classic design, environmentally friendly materials for the camera body, a manual development mechanism and modern functional electronics, Jollylook Inc. have created a design that we are sure will impress even the most demanding of users.
Logo Sketches
Type Study
![Jollylook-Typestudy-01.jpg](https://static.wixstatic.com/media/24f4e1_dbcf000d085546c99478b331a4e7f4a2~mv2.jpg/v1/crop/x_4,y_419,w_2542,h_2139/fill/w_130,h_110,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Jollylook-Typestudy-01.jpg)
Color Palatte
![Pantone-colorcard-kraft.png](https://static.wixstatic.com/media/24f4e1_fa7c95f1391448afbf1a0c92e9e541d1~mv2.png/v1/fill/w_117,h_117,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Pantone-colorcard-kraft.png)
![Pantone-colorcard-black.png](https://static.wixstatic.com/media/24f4e1_d8b0ee55dd8542489fbb428ef683726d~mv2.png/v1/fill/w_117,h_117,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Pantone-colorcard-black.png)
![Pantone-colorcard-creme.png](https://static.wixstatic.com/media/24f4e1_bb3e482ba94b421da86c9ef7fac6e012~mv2.png/v1/fill/w_49,h_49,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Pantone-colorcard-creme.png)
![Pantone-colorcard-white.png](https://static.wixstatic.com/media/24f4e1_6811e35ea88d4ebf921026de9b31aebe~mv2.png/v1/crop/x_0,y_37,w_1154,h_1144/fill/w_123,h_122,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Pantone-colorcard-white.png)
Logo Digitalization
![Jollylook-Logo-Color-01](https://static.wixstatic.com/media/24f4e1_7dcf18826b5e4022afe3788b7b6f5a5b~mv2.jpg/v1/fill/w_147,h_147,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/24f4e1_7dcf18826b5e4022afe3788b7b6f5a5b~mv2.jpg)
![Jollylook-Logo-Color-03](https://static.wixstatic.com/media/24f4e1_84fecd8e89eb4952856a112551326fce~mv2.jpg/v1/fill/w_147,h_147,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/24f4e1_84fecd8e89eb4952856a112551326fce~mv2.jpg)
![Jollylook-Logo-Color-02](https://static.wixstatic.com/media/24f4e1_0831c8c9cb234cdcb5cd493764f02f94~mv2.jpg/v1/fill/w_147,h_147,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/24f4e1_0831c8c9cb234cdcb5cd493764f02f94~mv2.jpg)
![Jollylook-Logo-Color-04](https://static.wixstatic.com/media/24f4e1_eb897efc5f264fae88f6505ea4cd7c43~mv2.jpg/v1/fill/w_147,h_147,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/24f4e1_eb897efc5f264fae88f6505ea4cd7c43~mv2.jpg)
![Jollylook-Logo-Color-05](https://static.wixstatic.com/media/24f4e1_5a6187f61a244b6e9215fdc8df6ebd49~mv2.jpg/v1/fill/w_147,h_147,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/24f4e1_5a6187f61a244b6e9215fdc8df6ebd49~mv2.jpg)
![Jollylook-Logo-Color-06](https://static.wixstatic.com/media/24f4e1_3d9f575f69384ca6bb80963bd57aa6a5~mv2.jpg/v1/fill/w_147,h_147,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/24f4e1_3d9f575f69384ca6bb80963bd57aa6a5~mv2.jpg)
Business Card Layout
Color Study
![Jollylook-Color-13.png](https://static.wixstatic.com/media/24f4e1_fad33db511f846cbad93b40ebb1955bb~mv2.png/v1/fill/w_79,h_79,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Jollylook-Color-13.png)
Color Exploration
![Jollylook-Logo-Color-15](https://static.wixstatic.com/media/24f4e1_fab5c71195d348f080d9a467b0fc0717~mv2.jpg/v1/fill/w_147,h_147,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/24f4e1_fab5c71195d348f080d9a467b0fc0717~mv2.jpg)
![Jollylook-Logo-Color-17](https://static.wixstatic.com/media/24f4e1_daa66b2c0a004a2fa83890b56b28e6dd~mv2.jpg/v1/fill/w_147,h_147,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/24f4e1_daa66b2c0a004a2fa83890b56b28e6dd~mv2.jpg)
![Jollylook-Logo-Color-16](https://static.wixstatic.com/media/24f4e1_e59d29a26e63447ab27ee518feaa8635~mv2.jpg/v1/fill/w_147,h_147,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/24f4e1_e59d29a26e63447ab27ee518feaa8635~mv2.jpg)
![Jollylook-Logo-Color-14](https://static.wixstatic.com/media/24f4e1_2bc903805ecc47ea9403391e4de66130~mv2.jpg/v1/fill/w_147,h_147,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/24f4e1_2bc903805ecc47ea9403391e4de66130~mv2.jpg)
![Jollylook-Logo-Color-12](https://static.wixstatic.com/media/24f4e1_1661d88f87e94cd1b8119432dde56dc6~mv2.jpg/v1/fill/w_147,h_147,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/24f4e1_1661d88f87e94cd1b8119432dde56dc6~mv2.jpg)
![Jollylook-Logo-Color-13](https://static.wixstatic.com/media/24f4e1_a32e5cf935a4439d8d93023782bf58f7~mv2.jpg/v1/fill/w_147,h_147,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/24f4e1_a32e5cf935a4439d8d93023782bf58f7~mv2.jpg)
![Jollylook-Logo-Color-11](https://static.wixstatic.com/media/24f4e1_5460762934eb45eabdb28255ca3e2aea~mv2.jpg/v1/fill/w_147,h_147,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/24f4e1_5460762934eb45eabdb28255ca3e2aea~mv2.jpg)
![Jollylook-Logo-Color-10](https://static.wixstatic.com/media/24f4e1_93f8fee6db8a4ce097b567ae3897e957~mv2.jpg/v1/fill/w_147,h_147,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/24f4e1_93f8fee6db8a4ce097b567ae3897e957~mv2.jpg)
![Jollylook-Logo-Color-09](https://static.wixstatic.com/media/24f4e1_b8693fafa22d47bcba7c7ba438c74707~mv2.jpg/v1/fill/w_147,h_147,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/24f4e1_b8693fafa22d47bcba7c7ba438c74707~mv2.jpg)
![Jollylook-Logo-Color-08](https://static.wixstatic.com/media/24f4e1_926416c2e5dc4afb926c24d97e689f69~mv2.jpg/v1/fill/w_147,h_147,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/24f4e1_926416c2e5dc4afb926c24d97e689f69~mv2.jpg)
![Jollylook-Logo-Color-18](https://static.wixstatic.com/media/24f4e1_4954d1ef78254f4da0f49c747574275b~mv2.jpg/v1/fill/w_147,h_147,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/24f4e1_4954d1ef78254f4da0f49c747574275b~mv2.jpg)
![Jollylook-Logo-Color-07](https://static.wixstatic.com/media/24f4e1_a1bec78e66884391a414dbfda7c1a42c~mv2.jpg/v1/fill/w_147,h_147,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/24f4e1_a1bec78e66884391a414dbfda7c1a42c~mv2.jpg)
![Jollylook-Envelope-04.png](https://static.wixstatic.com/media/24f4e1_f31b3db839e04c818087ac9cf44b7c80~mv2.png/v1/fill/w_240,h_108,q_90/24f4e1_f31b3db839e04c818087ac9cf44b7c80~mv2.png)
![Jollylook-Envelope-03.png](https://static.wixstatic.com/media/24f4e1_d248cf9af3854d86bb4c1d919557903f~mv2.png/v1/fill/w_240,h_108,q_90/24f4e1_d248cf9af3854d86bb4c1d919557903f~mv2.png)
![Jollylook-Businesscard-V2-12.png](https://static.wixstatic.com/media/24f4e1_45fcdb16654543a4aa4a518a48a38452~mv2.png/v1/fill/w_240,h_400,q_90/24f4e1_45fcdb16654543a4aa4a518a48a38452~mv2.png)
![Jollylook-Businesscard-V2-14.png](https://static.wixstatic.com/media/24f4e1_6a222a332b5e40cb8b0c277ef4fecdfe~mv2.png/v1/fill/w_239,h_398,q_90/24f4e1_6a222a332b5e40cb8b0c277ef4fecdfe~mv2.png)
![Jollylook-Businesscard-V2-11.png](https://static.wixstatic.com/media/24f4e1_c7da71619e6c483383f72f332d613a8b~mv2.png/v1/fill/w_240,h_399,q_90/24f4e1_c7da71619e6c483383f72f332d613a8b~mv2.png)
![Jollylook-Businesscard-V2-10.png](https://static.wixstatic.com/media/24f4e1_9d41ffde85504683acfc3970a90f6cfc~mv2.png/v1/fill/w_240,h_400,q_90/24f4e1_9d41ffde85504683acfc3970a90f6cfc~mv2.png)
![Jollylook-Businesscard-V2-05.png](https://static.wixstatic.com/media/24f4e1_8d34cf088e724830867cb3d7024ccfd4~mv2.png/v1/fill/w_239,h_399,q_90/24f4e1_8d34cf088e724830867cb3d7024ccfd4~mv2.png)
![Jollylook-Businesscard-V2-06.png](https://static.wixstatic.com/media/24f4e1_f43db1bfedf246c697b534c1fceb1924~mv2.png/v1/fill/w_240,h_400,q_90/24f4e1_f43db1bfedf246c697b534c1fceb1924~mv2.png)
![Jollylook-Businesscard-V2-08.png](https://static.wixstatic.com/media/24f4e1_7fac5c379da34d71ba1afa49fe7a80f2~mv2.png/v1/fill/w_240,h_400,q_90/24f4e1_7fac5c379da34d71ba1afa49fe7a80f2~mv2.png)
![Jollylook-Businesscard-V2-07.png](https://static.wixstatic.com/media/24f4e1_0526714417984d1aa00881846a7e1bc0~mv2.png/v1/fill/w_240,h_400,q_90/24f4e1_0526714417984d1aa00881846a7e1bc0~mv2.png)
![Jollylook-Businesscard-V2-09.png](https://static.wixstatic.com/media/24f4e1_70e427fdf79d4eaaa93f596f9aba8803~mv2.png/v1/fill/w_239,h_398,q_90/24f4e1_70e427fdf79d4eaaa93f596f9aba8803~mv2.png)
![Jollylook-Businesscard-V2-13.png](https://static.wixstatic.com/media/24f4e1_1e13b6f6f4fd4cac88effcf85c792ce6~mv2.png/v1/fill/w_240,h_399,q_90/24f4e1_1e13b6f6f4fd4cac88effcf85c792ce6~mv2.png)
Logo Construction
![Jollylook-Logo-Final-09.png](https://static.wixstatic.com/media/24f4e1_3e3da5290229478092a64e369b5e04c1~mv2.png/v1/fill/w_70,h_70,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Jollylook-Logo-Final-09.png)
Final Design
![Final.png](https://static.wixstatic.com/media/24f4e1_1b59e0d94f524b429374f9cac954ddb8~mv2.png/v1/fill/w_48,h_32,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Final.png)
![Jollylook-Print-Final-01.jpg](https://static.wixstatic.com/media/24f4e1_959c08db790b457a9a360692866bd9a1~mv2.jpg/v1/fill/w_120,h_154,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Jollylook-Print-Final-01.jpg)
![Jollylook-Print-Final-02.jpg](https://static.wixstatic.com/media/24f4e1_fa782dc997414551b1de8dda77e55411~mv2.jpg/v1/fill/w_120,h_154,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Jollylook-Print-Final-02.jpg)
![Jollylook-Print-Final-14.jpg](https://static.wixstatic.com/media/24f4e1_3117c75ca29047afbf32456c94bcb07c~mv2.jpg/v1/fill/w_82,h_41,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Jollylook-Print-Final-14.jpg)
![Jollylook-Print-Final-15.jpg](https://static.wixstatic.com/media/24f4e1_9a5d6f32f20d413fb97a0adf79820c91~mv2.jpg/v1/fill/w_114,h_58,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Jollylook-Print-Final-15.jpg)
![Jollylook-Print-Final-06.jpg](https://static.wixstatic.com/media/24f4e1_4882bcd8f3ea4b91a28a551b586615d3~mv2.jpg/v1/fill/w_162,h_270,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/Jollylook-Print-Final-06.jpg)
![Jollylook-Print-Final-05.jpg](https://static.wixstatic.com/media/24f4e1_a958eed16b2b44e9b6596d089cea67eb~mv2.jpg/v1/fill/w_162,h_270,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/Jollylook-Print-Final-05.jpg)
![Jollylook-Print-Final-20.png](https://static.wixstatic.com/media/24f4e1_1a0921a0255d4fa5bfb32d6ffdc2b177~mv2.png/v1/fill/w_61,h_41,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Jollylook-Print-Final-20.png)
Final Prints
![ATL_202210_ADVE_ZeliaZhou_Jollylook_Photo-2.jpg](https://static.wixstatic.com/media/24f4e1_f73f061c0a0d4210a9068bba58b7407a~mv2.jpg/v1/fill/w_147,h_113,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/ATL_202210_ADVE_ZeliaZhou_Jollylook_Photo-2.jpg)