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Jollylook

Recognition

Stationery design for an innovative tech company. 

2022 Atlanta American Advertising Awards(ADDYS) - Student Bronze Winner in Stationery Packaging

2022 International Design Awards(IDA) Honorable Mention - Multimedia/Brand Identity

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Mock Ups

Process

Professor: Gauri Misra-Deshpande

Graphic Designer: Zelia Zhou

Project Overview

Create a 2-3 color identity and stationery system for any company listed for crowdfunding on Indiegogo> Tech and Innovation. Identity should be based on strong concept and rendered as vector artwork using Pantone colors. It is to be designed for printed collateral but must also translate well onto digital media.

About Jollylook

Jollylook Auto - A modern, vintage-styled fold-out instant film camera, combining a classic design with environmentally friendly materials, a manual development mechanism, automatic shutter, and a flash. Combining classic design, environmentally friendly materials for the camera body, a manual development mechanism and modern functional electronics, Jollylook Inc. have created a design that we are sure will impress even the most demanding of users.

Logo Sketches

Type Study

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Color Palatte

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Logo Digitalization

Business Card Layout

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Color Study

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Color Exploration