Mock Ups
Process
Professor: Gauri Misra-Deshpande
Graphic Designer: Zelia Zhou
Project Overview
Create a 2-3 color identity and stationery system for any company listed for crowdfunding on Indiegogo> Tech and Innovation. Identity should be based on strong concept and rendered as vector artwork using Pantone colors. It is to be designed for printed collateral but must also translate well onto digital media.
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About Jollylook
Jollylook Auto - A modern, vintage-styled fold-out instant film camera, combining a classic design with environmentally friendly materials, a manual development mechanism, automatic shutter, and a flash. Combining classic design, environmentally friendly materials for the camera body, a manual development mechanism and modern functional electronics, Jollylook Inc. have created a design that we are sure will impress even the most demanding of users.
Logo Sketches
Type Study

Color Palatte




Logo Digitalization






Business Card Layout
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Color Study

Color Exploration
























Logo Construction
