Every Drop Counts by Ecolab
Climate Week Awareness Campaign on Water Conservation.
Campaign Introduction Film
Activation Photos
Process & Behind The Scene
Client: Ecolab
Agency: Ogilvy
For Climate Week NYC 2024, Ecolab launched Every Drop Counts, a public awareness campaign highlighting the urgency of water conservation. To bring the hidden impact of water consumption into public view, we created an installation of life-sized water droplets outside the Bryant Park fountain, visualizing the significant amounts of water used in everyday activities. By transforming sustainability data into a striking visual experience, the installation invited New Yorkers to reconsider the value of every drop.
Credit-Ogilvy Creative
Creative Directors: Damon Lockett, Michael Blocher
Graphic Design: Remy Glock
Copywriter: Kevin Carter
Art Direction: Zelia Zhou