Every Drop Counts by Ecolab

For Climate Week NYC 2024, Ecolab launched Every Drop Counts, a public awareness campaign highlighting the urgency of water conservation. To bring the hidden impact of water consumption into public view, we created an installation of life-sized water droplets outside the Bryant Park fountain, visualizing the significant amounts of water used in everyday activities. By transforming sustainability data into a striking visual experience, the installation invited New Yorkers to reconsider the value of every drop.

​

Working with the amazing creative, PR, account and production team, we brought the "Every drop counts" idea from scratch to real life. I was also part of the design team that designed the complimentary digital ads that travel in NYC to bring water awareness to the public.