Headline-Driven Out Of Home Campaign.
Creative Copywriting (SCAD M.A. Student Project)
Professor: Gauri Misra-Deshpande
Team Members: Maggie Walker(Copywriter, Art Director, Graphic Designer)
Zelia Zhou(Strategist, Copywriter)
Develop a headline-driven Out-Of-Home Campaign.
It should be a brand/product that would allow you to tell multiple stories in a very compressed, OOH style.
Create a tagline/hashtag to unite your ads under one campaign umbrella.
There is often a negative connotation surrounding dating apps, and women often have many problems, such as sexual harrassment, on the platforms. We have the opportunity to emphasis that Bumble shifts the power to the women on the app, allowing them to steer the interaction in the direction they want it to go. The appeal with Bumble is the choice that the women have, whether it is them wanting to go on a date or just casually hook-up.
OOH Posters, Tweets